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Why Your Meta Ads Stop Scaling: Frequency, Incremental Reach & The Saturation Trap
Your best performing ad might be the reason your account can't scale. In this episode, Madelene breaks down the most misdiagnosed problem in paid social; reach saturation and frequency lock and why Meta's own algorithm optimises itself into showing your ads to the same people over and over.
She covers how to tell the difference between a real winning ad and a retargeting ad disguised as a winner, the ad-level frequency diagnosis process every media buyer should be running weekly, and the exact scalability scoring system MADE. uses to determine which ads can actually take more budget. We also…
The skinny
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