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Who Gave You That Roas Target? Why Skincare, Jewellery & Fashion Brands Can't Use The Same Number
You have a ROAS target. Maybe it's a 3. Maybe it came from your last agency, or a podcast, or it just "feels safe."
Here's the uncomfortable question: could you defend where it came from? Because the number deciding which ads live, which ads die, and whether you scale this quarter probably wasn't built from your business at all.
This episode is for the skincare, jewellery or fashion founder who's making six-figure ad decisions off borrowed numbers and it breaks down why the target that grows a beauty brand will quietly bleed a jewellery brand dry.
Inside, Madelene covers where your…
The skinny
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