Latest / Marketing MADE. For Style-Led Brands
Why Expensive Products Need Different Ad Hooks
You're running ads for a product that isn't cheap and the hooks that work for $30 brands are hurting yours.
People stop, watch, even like the ad… and then nothing.
In this episode I break down why the first three seconds of an ad have a completely different job the moment your price point climbs — for jewellery, fashion and homewares brands, or anyone selling a considered purchase.
You'll learn the three ways to open a loop instead of closing one, the hook type almost no premium brand uses (and why it's your strongest weapon against price hesitation), the three places your hook can die…
The skinny
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