Latest / Marketing MADE. For Style-Led Brands
Why Your Best Meta Ad Looks Like a Failure
In this episode we break down why Meta's reported ROAS over-credits the ads that reach people you already owned, and under-credits the desire-driven creative that's actually building your brand. Get this wrong and you'll slowly turn off your best work and scale your worst.
Then we get into the numbers that actually tell the truth: blended MER (and the two ways people define it), MER per product, the SKU mix hiding inside a healthy-looking account, and contribution margin.
In this episode:
The two opposite ways attribution misleads you
MER vs MER per product and why you isolate to see the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.