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Your Skincare Ads All Talk to the Same Person
If your skincare ad strategy is “make more UGC,” you don't have a strategy, you have a format.
In this episode I break down the mistake I see in nearly every skincare ad account: ten pieces of creative that all talk to the same imaginary customer, making the same general case, in the same general way.
The fix isn't more content. It's realising that one serum sells to genuinely different people, for genuinely different reasons, on genuinely different timelines and each of those is a different ad.
Does your skincare's ad strategy need a shake up, book a free call…
The skinny
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