3 Ad Types We're Testing on Meta (And Why I Think They'll Work)

Marketing MADE. For Style-Led Brands · Jul 16, 2026 · 18m

Every week at my agency MADE. we put new ad types into live Meta accounts and this week I'm doing something risky: putting my predictions on record before the results come in.

In this episode I break down the three ad types we're trialling right now for jewellery and high-AOV brands — a 6-second versatility ad where only the words move, a 15-second split-screen built around a handwritten hook, and a 70-second creator video so native it doesn't register as an ad.

For each one: exactly what it looks like, why I think it will work, the psychology underneath it, and the specific metric it has to…