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From Adelaide to New York Fashion Week: How Modi The Label Built a Cult Fashion Brand
What does it actually take to go from a local fashion brand in Adelaide to New York Fashion Week?
In this episode of Marketing MADE, I sit down with the founder of Modi The Label, Suzie Coffin, to unpack the real story behind building a cult fashion brand ; from the early days of figuring out product-market fit, to stepping onto the global stage.
We dive into:
How Modi The Label started (and what the first collection really looked like)
The behind-the-scenes reality of getting into New York Fashion Week
What it actually costs — financially and emotionally — to make it happen
Whether NYFW…
The skinny
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