Latest / Marketing MADE. For Style-Led Brands
Your Campaign Shoots Are Killing Your Ads. What Andromeda Means For Style Led Brands.
If your Meta ads aren't performing the way you expect, even when your creative looks polished and on-brand, this episode will change how you think about your entire ad strategy.
Most fashion, jewellery and beauty brands are still running ads the way they always have: plan a campaign shoot, produce a library of beautiful assets, run them until results drop, repeat.
It's a model that made sense when advertising worked like media buying. But Meta's Andromeda update has changed the rules and brands that haven't adapted are quietly bleeding budget without knowing why.
In this episode, Madelene…
The skinny
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