Shows / We Built This Brand
We Built This Brand
We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.
Episodes
We Built This BrandBreaking the Rules of Branding with Crystal Anderson of 3Headed Monster
In this episode of We Built This Brand, Chris talks with Crystal Anderson, Partner and Chief Strategy Officer at 3Headed Monster, about building bold brands in…
We Built This BrandYou're the Bottleneck: Why Business Growth Starts With You
Your team isn't performing, your business isn't growing, and you're working harder than ever. But what if the problem isn't everyone else? Chris sits down with…
We Built This BrandBeyond the Scroll: How Social Media Is Reshaping B2B Brands
Social media isn’t just where brands show up anymore, it’s where customers learn, research, and decide who they trust. In this episode of We Built This Brand…
We Built This BrandBuilding a Better Life, One Day at a Time with Samantha Lane
What if better time management isn’t about doing more, but making room for what matters most? In this episode of We Built This Brand, Chris sits down with…
We Built This BrandCreativity, Data, and the Fight for Better Advertising with FIG
On this episode of We Built This Brand, Chris sits down with FIG founder Mark Figliulo and Chief Strategy Officer Amber Higgins to talk about the intersection…
We Built This BrandBurnout Isn't About Working Too Hard: Building Better Leaders with Naomi Asher
What if burnout has less to do with long hours and more to do with misalignment? In this episode of We Built This Brand, Chris sits down with Naomi Asher…
We Built This Brand"Real Men of Genius" to AI: Bob Winter on the Future of Creative Branding
Bob Winter, Chief Creative Officer at Supergood and creator of Bud Light's legendary Real Men of Genius campaign, joins Chris on this episode of We Built This…
We Built This BrandBuilding Bold Brands: How Jonathan Halley Turned Big Slate Media into a Creative Powerhouse
Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a…
We Built This BrandGreat Design Removes Barriers With Brad Scott
In this episode of We Built This Brand, Chris sits down with Brad Scott, Founder and Principal of Applied Design, to explore how a rebranding project for the…
We Built This BrandBoards, Burnout & Building Sustainable Nonprofits with Mary Walker
In this episode of We Built This Brand, Chris sits down with Mary Walker to talk about the hidden business side of nonprofits. From fundraising strategy and…
We Built This BrandNo Script, No Safety Net: How Breakwater Studios Reinvents Brand Storytelling
What happens when brands give up control and trust the story? In this episode of We Built This Brand, Kirstin Falk of Breakwater Studios shares how…
We Built This BrandBuilding a Brand After Rock Bottom: Andrew Parrott on Recovery, Business, and Authentic Marketing
Andrew Parrott, founder of Logic Marketing and partner at Brainchild Creative, shares a raw and powerful story of addiction, recovery, and redemption, and how…
We Built This BrandFrom Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen
What does it take to reinvent a 100-year-old brand? In this episode of We Built This Brand, Diana “DQ” Quenomoen, Head of Design at Colle McVoy, shares how her…
- We Built This Brand
From Budweiser Frogs to the Ability Machine: How Creativity Unlocks Hidden Talent with Tom Woodard
Tom Woodard spent decades shaping iconic advertising, from voicing the famous Budweiser frogs to producing national jingles for brands like Coca-Cola and…
We Built This BrandFrom Side Hustle to Strategy with Becky Owen
What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind…
We Built This BrandMarketing With Boundaries: Social Media, Mental Health & Authenticity with Halee Sprinkle
Join Chris as he sits down with Halee Sprinkle, founder of Czech Yourself Marketing, to explore the human side of social media. From the very origins of…
- We Built This Brand
The Stories That Shaped Our Year
As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it. This special year-end recap revisits the…
We Built This BrandFrom Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants
In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with…
We Built This BrandLA Trip Ep. 8 Leading with Authenticity: Building Brands That Shape Culture
We’re wrapping up our LA interview series with a bang. Thai Randolph and Katie Soo join Chris Hill and Adhrucia Apana to talk brand leadership, creative…
We Built This BrandLA Trip Ep. 7 Inside Curiosity Entertainment with Adhrucia Apana & Charles Allen
Host Chris Hill talks with Adhrucia Apana and Charles Allen, co-founders of Curiosity Entertainment and Storyteller Publishing, about building brands through…
We Built This BrandLA Trip Ep. 6: Ted Schilowitz Breaks Down the Tech Transforming Entertainment
Join Chris Hill and Adhrucia as they sit down with Ted Schilowitz, a 40-year entertainment veteran who’s shaped the evolution of digital cinema, immersive…
We Built This BrandLA Trip Ep. 5: Disrupting Hollywood With Stacy Spikes on MoviePass
Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and…
We Built This BrandLA Trip Ep. 4: Resilience, Storytelling & the Art of Reinvention with Lesley Paterson
World champion triathlete turned Oscar-winning filmmaker Lesley Paterson joins Chris Hill and Adhrucia to talk about building Brave Art Entertainment, the…
We Built This BrandLA Trip Ep. 3: Conscious Leadership & Human Connection with Gwynn Simpson
On this episode of We Built This Brand, Chris Hill sits down with Gwynn Simpson of Phoenix Rising Consultants. Gwynn shares her unique approach to human…
We Built This BrandLA Trip Ep. 2: Building a Media Brand with AI and Innovation featuring C. Craig Patterson
In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of…
We Built This BrandLA Trip Ep. 1: Troy Palmquist on Authenticity and the Future of Real Estate
In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist. Troy…
We Built This BrandHow Iconic Campaigns Shape Culture with James Bray
Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single…
We Built This BrandBeyond the Buzzword of Storytelling with Greg Logan
On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about…
We Built This BrandHow Life’s Setbacks Built a Better Entrepreneur with Joshua Kopac
In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a…
We Built This BrandThe Serendipitous Path to Brand Strategy with Patrick Collins
While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender…
We Built This BrandBeyond The Vegas Strip With Arnie DiGeorge
What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising…
We Built This BrandLeading The Sales Rebellion with Dale Dupree
Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and…
We Built This BrandWhy Creativity in Marketing Sounds Fun with Alex Gangi
An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known…
We Built This BrandShooting for Stars & Solving Problems with Lizz Behler
Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP…
We Built This BrandBreaking the Stigma Around Breaking it Off with For Richer Jewelry
For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they…
We Built This BrandLeadership Behind the Brand with Sunny Bonnell
What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for…
We Built This BrandGoing Down the Rabbit Hole with Greg Bellinger
Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been…
We Built This BrandShopping While Watching with Eitan Koter
Why go to the store when you can buy from the comfort of your couch? In this episode, Chris chats with Eitan Koter, Co-Founder and Co-CEO of Vimmi, a…
We Built This BrandProviding Service Through Speaking with Israel Duran
How do you use your voice? In this episode of We Built This Brand, Chris is joined by Israel Duran, an expert in public speaking, to discuss the transformative…
We Built This BrandFinding the Empathy in Data with Ian Baer
When doing marketing research, you need to remember that there are people behind the data. If anyone understands this, it’s Ian Baer, Founder and CEO of Sooth…
We Built This BrandGiving Campaigns Some Extra Charge with Michelle Fischer
A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service…
We Built This BrandTaking Risks and Going Big with Shannon Harris
You wanna go Big? In this episode of We Built This Brand, Chris sits down with Shannon Harris, the Executive Creative Director at Big Com. Her career…
We Built This BrandJ-Birds of a Feather with Jess Curtis
What’s a bird to you? To answer that oddly philosophical question, Chris sits down with Jess Curtis, the founder of J-Bird Digital Design. If you’ve ever…
We Built This BrandBoldly Hitting the Kentucky Bourbon Trail with Katie Peninger
It’s time to hit the Kentucky Bourbon Trail! On this episode of "We Built This Brand," Chris sits down with Katie Peninger, VP Account Service at Lewis…
We Built This BrandHow a MAYOR Serves the People with Megan Brittain
In this episode of We Built This Brand, Chris goes to THE MAYOR. Well, one of them at least. He sits down with Megan Brittain, Director of Account Management…
We Built This BrandMaking Advertising a Kindor Space with Glen Hilzinger
The world of advertising can use a little more kindness and candor. On this episode, Chris is joined by Glen Hilzinger, the Chief Creative Officer at Luquire…
We Built This BrandBrewing Awesome Online Content with Aditi Rajvanshi
20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by…
We Built This BrandCreatively Winging it With Nick Adams
It’s a viral sensation, all thanks to people being put on hold. Nick Adams is a versatile copywriter and the brains behind the renowned Pizza Hut chicken wing…
We Built This BrandTapping into the Fountain of Youth with Clint Runge
Appealing to your audience is the name of the game in marketing, but what do you do when they’re critical and hard to reach? Enter Clint Runge, the CEO and…
We Built This BrandOutsmarting Brand Behemoths with Dustin Artz
The world of advertising and marketing is all about standing out, and Dustin Artz is helping spearhead innovative campaigns for noteworthy brands. As a…
We Built This BrandFinding Your Intuition with Bonnie Casamassima
Do you listen to that feeling in your gut? The that tells you right from wrong and what you should do next? It’s what we call your “intuition,” and Bonnie…
We Built This BrandTurning Brands into Fandoms with Maggie Walsh
Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having…
We Built This BrandWearing TenHats with Brian Strong
CEOs wear many hats, and that’s especially true in the world of IT. So, it’s pretty appropriate Brian Strong heads up TenHats - an IT and data center firm in…
We Built This BrandMama Bear Money Management with Erin Reece
With a love of crunching numbers from a young age, Erin Reece always knew her future lay in finance. She spent more than a decade at corporate and public…
We Built This BrandChasing the Numbers with Trent Anderson
In this episode of "We Built This Brand," you’ll hear from Trent Anderson, the Head of Growth and Strategy at Podchaser. Trent and Chris discuss the origins…
We Built This BrandAuthentically Marketing Yourself with Rob Bunch
You would never know it based on his successes, but Rob Bunch didn’t begin his career in the world of marketing. In this episode of We Built This Brand, Rob…
We Built This BrandFinding Your Own Definition of Success with Erika Biddix
Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This…
We Built This BrandRebranding for the Better with Paul Sponcia
Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia…
We Built This BrandBuilding Winning Marketing Strategies with Lori Asbury
Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a…
We Built This BrandFighting For The Small Guy In The Marketing World With Mal Alder
Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing…