"Real Men of Genius" to AI: Bob Winter on the Future of Creative Branding
Bob Winter, Chief Creative Officer at Supergood and creator of Bud Light's legendary Real Men of Genius campaign, joins Chris on this episode of We Built This Brand to explore how AI is reshaping the creative industry. From building award-winning campaigns to leading an AI-native agency, Bob explains why human creativity remains the driving force behind great brands, and how marketers can embrace AI without losing what makes their work original.
Show Highlights:
(00:00) Human Plus AI Creativity
(00:14) Meet Bob Winter
(01:34) From Agencies to Supergood
(05:11) Journalism to Advertising…
The skinny
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