Beyond The Vegas Strip With Arnie DiGeorge
What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history.
In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and emotional truth.
Chris and Arnie explore the significance of emotional marketing, how to tap into universal…
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