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Latest / We Built This Brand

Building Winning Marketing Strategies with Lori Asbury

Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company.

Lori also shares how CMOco has helped local businesses and large organizations like the Great Smoky Mountain National Park and LCUB navigate…

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