Finding the Empathy in Data with Ian Baer
When doing marketing research, you need to remember that there are people behind the data. If anyone understands this, it’s Ian Baer, Founder and CEO of Sooth. During his conversation with Chris, Ian shares his opinions on the evolving landscape of marketing, emphasizing the importance of emotional connection and storytelling in an era where consumers make faster decisions with less information. They also discuss Ian's journey and why brands need to master the art of connecting emotionally with the audience. If you’re in the industry and feel like you’re stagnating, Ian’s outlook provides a…
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