From Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen
What does it take to reinvent a 100-year-old brand? In this episode of We Built This Brand, Diana “DQ” Quenomoen, Head of Design at Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a furniture brand into a full sensory experience. From brand scent and store experience to AI-powered activations and the “ah-place” philosophy, this conversation explores how modern brands must think beyond campaigns and build systems that connect emotionally at every touchpoint.
Show Highlights:
(01:17) DQ Origin Story
(05:18) Trust and La-Z-Boy Kickoff
(09:00) Finding the…
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