Turning Brands into Fandoms with Maggie Walsh
Everyone has their own favorite brands, but have you ever considered that you’re a “fan” of those products? Maggie Walsh thinks that you should. Having recently wrapped up a social media campaign for Peacock centered around the 2024 Paris Olympics, Maggie is no stranger to working with household names. As the Head of Strategy for the marketing agency GLOW, she’s tasked herself with helping clients and consumers reconsider our relationships with our go-to goods and media. In this episode, you’ll hear how Maggie’s background in the music industry shaped her approach to marketing. Coming from a…
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