Rebranding for the Better with Paul Sponcia
Rebranding your business can be an exciting process where you reorient it into something greater than before. However, change isn’t always easy. Paul Sponcia of the IT Company knows a thing or two about change and the growing pains it can bring. In this episode, we learn the story of how he transformed CSK Technologies into The IT Company, including the reasons for the rebrand, the rebranding process, and the growth that followed.
Show Highlights
(3:50) Paul’s background in the IT services industry and rebranding
(5:34) The importance of giving your new brand a good name
(9:02) Paul’s…
The skinny
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