Great Design Removes Barriers With Brad Scott
In this episode of We Built This Brand, Chris sits down with Brad Scott, Founder and Principal of Applied Design, to explore how a rebranding project for the Braille Institute led to the creation of Atkinson Hyperlegible, an award-winning typeface designed to improve readability for people with low vision.
Brad shares his journey from interior design to leading branding initiatives for organizations like Grand Central Terminal and the World Trade Center, while discussing the principles of universal design, the future of AI in creative work, and why great branding is about solving real human…
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