Shows / Stacked with Jennifer Laforge
Stacked with Jennifer Laforge
Stacked with Jennifer LaForge is a podcast about how real people and real brands are finding smarter ways to create value in today’s economy. Through conversations on rewards, loyalty, partnerships, digital commerce, and consumer behaviour, Jennifer explores what’s actually working and how consumers and businesses alike are adapting to a rapidly changing world.
Episodes
Stacked with Jennifer LaforgeRobin Kovitz - President & CEO of Baskits Inc. | Building a Business on Trust, Loyalty, and Purpose
What does it take to turn a traditional business into one of Canada's fastest-growing companies? For Robin Kovitz, it's about more than growth. It's about…
Stacked with Jennifer LaforgeAnshul Singh - You're Using Your Travel Points All Wrong
Are you getting the most value from your travel rewards, or are you just chasing points? For some travellers, it's flying business class for less. For others…
Stacked with Jennifer LaforgeMegan Petta - Affiliate Marketing Is Bigger Than You Think
What if your next big growth opportunity isn't another ad campaign, but a better partnership? Affiliate marketing is changing. What was once focused on clicks…
Stacked with Jennifer LaforgeNikki Yorgiadis - Affiliate Marketing Isn’t What You Think It Is Anymore
What happens when the last click stops telling the whole story? Affiliate marketing has evolved far beyond coupons, discounts, and bottom-of-funnel…
Stacked with Jennifer LaforgeRandy Weyersberg - Marketing Is Moving Too Fast to Play It Safe
What happens when decades of marketing experience collide with the fastest technological shift the industry has ever seen? In this episode of Stacked with…
Stacked with Jennifer LaforgeReja Mulloor - Why Brands Keep Chasing New Customers and Losing the Ones They Have
What actually makes a customer stay loyal? It’s not just points, discounts, or rewards. Often, it comes down to whether a customer feels understood, valued…
Stacked with Jennifer LaforgeEsther Garnick - You Don’t Need More Clothes. You Need the Right Ones.
What if the smartest way to shop was actually to buy less? In this episode of Stacked, Jennifer LaForge sits down with Esther Garnick, Closet Editor & Wardrobe…
Stacked with Jennifer LaforgeIdan Driman - The Strongest Brands Make You Feel Something
What makes someone truly loyal to a brand? It’s easy to think loyalty comes down to price, points, or promotions. But the strongest brands create something…
Stacked with Jennifer LaforgeChris Chimm - Canadians Aren’t Spending Less. They’re Spending Smarter.
What happens to consumer loyalty when people are constantly being asked to make trade-offs? After years of inflation, economic uncertainty, shifting interest…
Stacked with Jennifer LaforgeLesley Hawkins - Discounts Can Get the Sale. They Can’t Buy Loyalty.
What turns a customer into a true fan? It’s not just discounts, points, or promotions. Increasingly, consumers want to understand what a brand stands for, feel…
Stacked with Jennifer LaforgeKrysta Gutteridge - Everything You Know About Affiliate Marketing Is Wrong
How do the brands you shop with actually find you online? Affiliate marketing powers billions of dollars in online commerce every year, yet it's one of the…
Stacked with Jennifer LaforgeCandice Troupe - Your Loyalty Points Are Worth More Than You Think
What makes a loyalty program worth using? It's not just about earning points. It's about creating value that fits into everyday life while making every…
Stacked with Jennifer LaforgeThe Biggest Cash Back Myths, Debunked
Is Rakuten.ca too good to be true? If you've ever wondered whether Cash Back is actually real, if Rakuten.ca is a scam, or what really happens with your data…
Stacked with Jennifer LaforgeNicole Stanaland - You're Thinking About Gift Cards All Wrong
What if we've been thinking about gift cards completely wrong? For years, gift cards were viewed as last-minute presents, forgotten balances, and awkward…
Stacked with Jennifer LaforgeLindsay O'Brien - Your Loyalty Program Isn't Building Loyalty. Here's What's Missing.
What makes someone truly loyal to a brand? Is it discounts? Points? Cash Back? Or is there something much deeper happening beneath the surface? In this episode…
Stacked with Jennifer LaforgeDarrell Keezer - AI Is Changing How We Buy. Trust Will Decide Who Wins.
How will AI change the way consumers shop, search, and make decisions? In this episode of Stacked, Jennifer LaForge sits down with Darrell Keezer, Founder of…
Stacked with Jennifer LaforgeDanica Nelson - You're Funding a Life You Don't Even Want
What does financial freedom actually look like? For many people, it's not just about earning more money. It's about having the freedom to spend intentionally…
Stacked with Jennifer LaforgeElizabeth McNeil - You're Probably Defining Value Wrong
What does value really mean? For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy. In this…
- Stacked with Jennifer Laforge
Jennifer LaForge – You're Leaving Money on the Table Every Day. Here's Why.
Welcome to the very first podcast episode of Stacked with Jennifer LaForge. In this debut episode, Jennifer sits on the other side of the microphone to share…