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Candice Troupe - Your Loyalty Points Are Worth More Than You Think
What makes a loyalty program worth using?
It's not just about earning points. It's about creating value that fits into everyday life while making every purchase work a little harder.
In this episode of Stacked, Jennifer LaForge sits down with Candice Troupe, SVP, Marketing & Partnerships at Scene+, to explore how one of Canada's fastest-growing loyalty programs transformed from a movie rewards program into a nationwide ecosystem serving more than 15 million members.
Drawing on more than 20 years of experience in loyalty, CRM, and customer marketing, Candice shares the strategy behind building…
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