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Krysta Gutteridge - Everything You Know About Affiliate Marketing Is Wrong
How do the brands you shop with actually find you online?
Affiliate marketing powers billions of dollars in online commerce every year, yet it's one of the least understood channels in digital marketing. Behind every Cash Back offer, creator recommendation, coupon site, and loyalty platform is an ecosystem that's constantly working to connect the right customers with the right brands.
In this episode of Stacked, Jennifer LaForge sits down with Krysta Gutteridge, VP of Sales, North America at Rakuten Advertising, to demystify affiliate marketing and explain why it has become one of the…
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