Latest / Stacked with Jennifer Laforge
Elizabeth McNeil - You're Probably Defining Value Wrong
What does value really mean?
For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy.
In this episode of Stacked, Jennifer LaForge sits down with Elizabeth McNeil, Director of Marketing, Travel Co-Brand, Business & Commercial Cards at RBC, to explore the psychology behind loyalty, rewards, and consumer behaviour.
Drawing on years of experience building and scaling some of Canada's most recognized loyalty programs, Elizabeth shares why consumers define value differently, how brands create loyalty that lasts, and what separates great…
The skinny
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