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Lindsay O'Brien - Your Loyalty Program Isn't Building Loyalty. Here's What's Missing.
What makes someone truly loyal to a brand?
Is it discounts? Points? Cash Back? Or is there something much deeper happening beneath the surface?
In this episode of Stacked, Jennifer LaForge sits down with Lindsay O'Brien, Lead, Partnership Solutions at Bond Brand Loyalty, to unpack what separates great loyalty programs from forgettable ones.
Drawing from years of experience designing and scaling loyalty and partnership strategies for major brands, Lindsay explains why points and perks have become table stakes and why the future of loyalty belongs to brands that create emotional connections…
The skinny
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