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Idan Driman - The Strongest Brands Make You Feel Something
What makes someone truly loyal to a brand?
It’s easy to think loyalty comes down to price, points, or promotions. But the strongest brands create something much harder to replicate: connection, belonging, trust, and a reason for customers to keep choosing them.
In this episode of Stacked, Jennifer LaForge sits down with Idan Driman, Vice President of Marketing at Pet Valu, to explore how brands can build deeper relationships with customers in an increasingly complex marketplace.
Drawing on his experience across Pet Valu, Toys “R” Us, Holt Renfrew, and Sears Canada, Idan shares why customer…
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