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Chris Chimm - Canadians Aren’t Spending Less. They’re Spending Smarter.
What happens to consumer loyalty when people are constantly being asked to make trade-offs?
After years of inflation, economic uncertainty, shifting interest rates, changing shopping habits, and new pressures on household budgets, Canadian consumers have become more cautious, intentional, and willing to reconsider the brands they buy.
In this episode of Stacked, Jennifer LaForge sits down with Chris Chhim, Research Director, Research East and Public Affairs at Angus Reid Group, to explore what the data is telling us about Canadian consumer sentiment, spending, loyalty, and value.
Chris shares…
The skinny
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