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Nikki Yorgiadis - Affiliate Marketing Isn’t What You Think It Is Anymore
What happens when the last click stops telling the whole story?
Affiliate marketing has evolved far beyond coupons, discounts, and bottom-of-funnel conversions. Today, publishers are influencing discovery, brand awareness, consumer decisions, and even how brands appear inside AI-powered search.
In this episode of Stacked, Jennifer LaForge sits down with Nikki Yorgiadis, Head of Publisher Development at Gen3 Marketing, to explore how affiliate and performance marketing are changing - and why brands may need to rethink how they measure value.
Drawing on her experience working across…
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