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Lesley Hawkins - Discounts Can Get the Sale. They Can’t Buy Loyalty.
What turns a customer into a true fan?
It’s not just discounts, points, or promotions. Increasingly, consumers want to understand what a brand stands for, feel connected to its community, and see themselves reflected in its story.
In this episode of Stacked, Jennifer LaForge sits down with Lesley Hawkins, Partner at Marsley Canada and former VP of Retail at adidas Canada, to explore how consumer loyalty has evolved and why the strongest brands are building belonging, not just transactions.
Drawing on more than 12 years at adidas, Lesley shares why today’s consumers are holding brands to a…
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