Shows / Proof to Product
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie…
Episodes
Proof to Product383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated
Today's guest is LABS member, Sarah Hart, the founder and creative director of Simply Curated, a home fragrance brand that has been in business for twelve…
Proof to Product382 | Alumni Spotlights: Before & After Paper Camp
I know we've been talking a lot about our wholesale coaching program, Paper Camp, which is where we are going to teach you everything you need to successfully…
Proof to Product381 | Prep Your Product for Wholesale with Katie Hunt & Alex Gagné, Chez Gagné
To successfully sell wholesale, you must focus on your product line first. If you do not have a product line that has a unique point of view, is priced right…
Proof to Product380 | 4 Common Wholesale Mistakes and How to Correct Them with Katie Hunt
How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp…
Proof to ProductExpanding into 1,000 Stores with Brittany O'Brien, Brittany Paige [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to Product379 | Is Paper Camp Right For You with Katie Hunt
Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you? Or maybe you're a new listener of the podcast…
Proof to Product378 | How to Apply for a Paper Camp Scholarship with Katie Hunt
If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof…
Proof to ProductWhat Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz [Replay]
Hey, friend. This week, I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of…
Proof to Product377 | Behind the Scenes of Airport Retail and What It's Like Being Featured on The View with Jodi Kostelnik, The Neighborhoods
I love using our platforms, particularly this podcast, to highlight our community members and all of the cool things they are doing within their businesses and…
Proof to Product376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative
Have you ever thought about licensing your art, but have no idea where to start? Licensing can be a really great supplemental revenue stream for your business…
Proof to Product375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia
This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came…
Proof to Product374 | How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope
Happy New Year, friend. I hope that you were able to take a break over the holidays. I know the last month of the year is always pretty busy for all of us…
Proof to ProductWe're on winter break!
The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on…
Proof to Product373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the…
Proof to Product372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]
Hey, friend. I'm back with part two of my interview with Victoria Venturi from Paper Epiphanies. If you have yet to listen to part one, that was episode 371…
Proof to Product371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
Today's guest is Victoria Venturi, the founder and CEO of Paper Epiphanies, the coolest card store in the world. In less than a decade, Victoria has grown…
Proof to Product370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It
Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to…
Proof to Product369 | How to Practice Self-Care During a Busy Season with Katie Hunt
I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week. Plus…
Proof to Product368 | How to Reengage Your Email Subscribers with Dawn Richardson, Flodesk
Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email…
Proof to Product367 | This is Strategy with Seth Godin
I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades. Today, I'm talking with Seth Godin…
Proof to Product366 | Is It Harder to Start or Scale a Business with Katie Hunt
Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning. In 2024…
Proof to Product365 | Her Embroidery Kits Sold Out in 3 Days on Faire with Riki Inge, Rikrack
Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through…
Proof to Product364 | Turning Instagram Followers into Customers with Brock Johnson
I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson. If you're not familiar with Brock, he is an Instagram expert…
Proof to Product363 | How to Pitch Your Products to Retailers with our Paper Camp Coaches
We are back with another compilation episode with our Paper Camp coaches. If you missed last week's episode, you can check it out by going to episode 362. In…
Proof to Product362 | Wholesale Growth Strategies with our Paper Camp Coaches
We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves…
Proof to Product361 | Creating Products That People Want to Buy with Biff Ulm, Nice Enough Stickers
I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer…
Proof to Product360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for…
Proof to Product359 | Strengthen Your Brand Identity with Kiwi Schloffel [Inside Look at our LABS Program]
We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business?…
Proof to Product358 | Paper Camp Alumni Growth Stories
We are gearing up for our next round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this…
Proof to Product357 | The Most Important Sales Tool for Wholesale with Katie Hunt
A wholesale catalog's purpose is to sell your products, tell your story, and build a relationship with a buyer when you can't be there with them in person…
Proof to Product356 | Two Wholesale Metrics To Monitor with Katie Hunt
There's no "easy mode" in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today's…
Proof to Product355 | How Big Box Stores Buy Wholesale with Sally Diguette, Anthropologie
Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know…
Proof to Product354 | Paper Camp Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris
When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps…
Proof to Product353 | How to Apply for a Paper Camp Scholarship with Katie Hunt
If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof…
Proof to Product352 | 5 Myths About Selling Wholesale with Katie Hunt
Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some…
Proof to Product351 | Getting into Your Dream Store After Being Told No with Nellys Siria, Cocoa Loves Grey
It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this…
Proof to Product350 | How to Audit Your Product Line with Katie Hunt
Today's episode is short but very detailed, so find a quiet place to listen and grab a notebook. This is a quick training that I recorded for our LABS members…
Proof to Product349 | Sales Rep Challenges & Opportunities with Keli Faw, Crow & Canary
I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to…
Proof to Product348 | Optimize Your Faire Shop with Kristin Fisher, Bocu
If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are…
Proof to ProductWe're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears mid-July and we…
Proof to Product347 | State of Product Industry Survey with Katie Hunt
Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how…
Proof to Product347 | State of Product Industry Survey with Katie Hunt
Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how…
Proof to Product346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely…
Proof to Product345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to…
Proof to Product344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting…
Proof to Product343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
A wholesale catalog's purpose is to sell your products, tell your story, and build a relationship with a buyer when you can't be there with them in person…
Proof to Product342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of…
Proof to ProductBonus | State of Product Industry Survey
We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report…
Proof to Product341 | How Fashion Influences Her Product with Priyanka Batra, My Darlin'
I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the…
Proof to Product340 | How To Pitch Holiday Gift Guides with Nora Wolf, Wolf PR
I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require…
Proof to Product339 | New Laws about Independent Contractor with Kira La Forgia, Paradigm Consulting
If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor…
Proof to Product338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of…
Proof to Product337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice
One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but…
Proof to Product336 | Utilizing Abandoned Cart Emails to Drive Sales with Katie Hunt
Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale? That means that only 3 out of 10 of your…
Proof to Product335 | In-Person Retail Markets with Emily Chiang, Danella McKinnon, and Kate Pinto
Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell…
Proof to Product334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige
The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier…
Proof to Product333 | Scaling without Employees with Beth Roszkowski, Tiny Hooray
We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not…
Proof to Product332 | Rebuilding Self-Trust and Confidence as a Business Owner with Ginny Krauss & Elli Runkles, Supported CEO (Part 2)
Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in…
Proof to Product331 | Back From Burnout with Ginny Krauss & Elli Runkles, Supported CEO (Part 1)
The topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are…
Proof to Product330 | How to Have Tough Conversations with Your Team with Tatiana O'Hara, T. O'Hara Consulting
If you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to…