365 | Her Embroidery Kits Sold Out in 3 Days on Faire with Riki Inge, Rikrack
Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through Faire.
Riki Inge of Rikrack had stocked up inventory. She'd prepped her Faire shop. She went live, and everything completely sold out in just a few days. While most people would see this as a good problem, it highlighted a lot of issues with Riki's packaging, her product details, and even her fulfillment workflow. And she's here today to share her story with us, how she navigated that situation and came out ahead.
Rikrack Embroidery…
The skinny
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