Shows / Proof to Product
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie…
Episodes
Proof to ProductQuick Hit: How Soon Should You Send an Abandoned Cart Email?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product466 | How to Balance Creativity and Profit in Wholesale with Katie Wilson, The Good Twin [Part 1]
How do you run a high-volume wholesale business with a tiny team, and still make room for the work you love? Katie Wilson has been in the greeting card and…
Proof to ProductQuick Hit: How Important is it to Have a Beautiful Website?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product465 | How She Got Her Products Into 1,000 Stores in 3 Years with Melissa Gullatte, Gracefully Made Art
"How did you get your products into so many stores?" Melissa Gullatte hears this question often. Her business, Gracefully Made Art, started with original…
Proof to ProductQuick Hit: How Aggressive Should I Get With My Holiday Marketing?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has…
Proof to ProductQuick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw
Dorothy Belshaw has spent more than three decades in the gift, home, and trade show industries. She's led some of North America's biggest markets—from NY NOW…
Proof to ProductQuick Hit: Is My Business Serving Me What I Really Want?
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations…
Proof to Product462 | The 5-Day Exercise That Sets Your #1 Business Priority Every Quarter with Katie Hunt
Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list of everything that…
Proof to ProductQuick Hit: How Do I Decide What New Products to Add to My Line?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt
I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. And a lot of you are…
Proof to ProductQuick Hit: Do You Really Need to Know Everything Before You Start?
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations…
Proof to Product460 | Building a Cohesive Product Line with Amita Nair, Amicreative
When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita Nair has built…
Proof to ProductQuick Hit: How Can I Practice Self-Care During a Busy Work Season?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those…
Proof to Product459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building…
Proof to ProductQuick Hit: How Do I Find My Unique Voice as an Artist When The World is Hard?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those…
Proof to Product458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt
What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt, that moment became the reason she built…
Proof to ProductQuick Hit: Should I Be Collaborating More in My Business?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those…
Proof to Product457 | The Cost of Not Doing Paper Camp with Katie Hunt
What did it cost you to not do Paper Camp last round? Not what it costs to join the program — we'll get to that. I'm talking about the other number. The…
Proof to Product456 | 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop
Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business…
Proof to Product455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette
"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a…
Proof to Product454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine
You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you…
Proof to ProductQuick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product453 | 2026 Faire Summer Market Recap with Katie Hunt
Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different…
Proof to ProductQuick Hit: What Does It Take to Get Into My Dream Store?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to…
Proof to Product452 | Are You Leaving Money on the Table? with Katie Hunt
Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease. Over…
Proof to ProductQuick Hit: Why Are Systems So Important to Wholesale Success?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to…
Proof to Product451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles
Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's…
Proof to ProductQuick Hit: Does Cold Mailing Your Products to Retailers Work?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to…
Proof to Product450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods
Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much…
- Proof to Product
Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt
You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because…
Proof to ProductQuick Hit: What Makes a Retailer Say No to Buying Your Product?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to…
Proof to Product448 | How Many SKUs Should You Have with Katie Hunt
Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale?…
Proof to ProductWe're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so…
Proof to ProductQuick Hit: What Does Your Brand Story Have to Do With Wholesale Success?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to…
Proof to Product447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago…
Proof to ProductQuick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're…
Proof to ProductQuick Hit: Is Selling Wholesale Only For Large, Established Businesses?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do…
Proof to Product445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in…
Proof to ProductQuick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those…
Proof to Product444 | Don't Call It Art with Austin Kleon
Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art…
Proof to ProductQuick Hit: How Do I Differentiate My Products from Everyone Else?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to ProductQuick Hit: Do I Really Need Wholesale Terms & Conditions?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product443 | How to Confidently Raise Your Prices with Katie Hunt
Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only…
Proof to ProductQuick Hit: Where Can I Find Grants to Help Fund My Business?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those…
Proof to Product442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community. The case study is about email segmentation. This is…
Proof to ProductQuick Hit: How Can I SEO Optimize My Products on Faire?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product441 | How To Protect Your Work as an Artist with Daniel Lachman, Justice for Artists
This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists. Daniel is an artist and a longtime Etsy seller who has dealt with his…
Proof to ProductQuick Hit: Is Following Up When You Don’t Hear Back Annoying?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product440 | How to Stop Second Guessing Yourself with Tammie Bennett
Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want…
Proof to ProductQuick Hit: Do I Need An Email List When I Mainly Communicate via Faire
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew. Andrew has a really interesting pathway into the stationery world…
Proof to ProductQuick Hit: Do Your Customers Need to See Your Products In Person?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product438 | How To Decide What Trade Shows To Do With Karen Sawyer-Meehan & Alyson O'Connor
We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort. It's an intense four weeks, for me…
Proof to ProductQuick Hit: Do Your Products Need to Be Cohesive?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products…
Proof to Product437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is…