465 | How She Got Her Products Into 1,000 Stores in 3 Years with Melissa Gullatte, Gracefully Made Art
"How did you get your products into so many stores?" Melissa Gullatte hears this question often.
Her business, Gracefully Made Art, started with original paintings and wedding invitations.
After her first daughter was born, she pivoted to officially licensed collegiate and sorority gifts.
She took Paper Camp in spring 2023, thinking wholesale would be a nice side channel.
Three years later, wholesale is two-thirds of her revenue and she's in more than 1,000 stores.
In this episode, you'll learn:
How collegiate and sorority licensing works: applying school by school, getting each product…
The skinny
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