446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press.
She is a longtime Proof to Product client, a seasoned trade show exhibitor, and also one of the co-chairs of the Noted trade show which is done through the Greeting Card Association.
In this episode, we're talking about what actually makes a booth stand out on the show floor, why product cohesion matters…
The skinny
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