439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew

Proof to Product · Apr 21, 2026 · 38m

This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew.

Andrew has a really interesting pathway into the stationery world. He started selling cupcakes in high school. He later built a home decor business and eventually pivoted into stationery during COVID when he realized that he wanted his work to feel more meaningful and aligned with who he is.

We dive deep into what it really means to build a brand around personal values, navigating both the pull of loyal customers and the pushback from those that don't align.

Andrew opens up about his experiences in a…