Shows / Proof to Product
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie…
Episodes
Proof to Product436 | Turning Visibility Into Sales with Kaila Uli, The Bok Agency
This week I'm joined by content strategist Kaila Uli. If you're trying to get more visibility for your product brand online and actually turn that visibility…
Proof to Product435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art. If you're not familiar with…
Proof to Product434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co
This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now…
Proof to ProductCreating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to ProductThis is Strategy with Seth Godin [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to Product433 | How to Navigate the Seasonality of Retail with Angie Chua, bobo design studio
Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it…
Proof to Product432 | From 75 to 400+ Wholesale Accounts in 3 Years, Case Study with Ashleigh Evans, InBooze
Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze. I hope you've enjoyed this series. If you…
Proof to Product431 | Growing Wholesale Orders by 400% in Just 5 Months, Case Study with Brianna Reagan, Brianna Reagan Creates
Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student. Brianna Reagan of…
Proof to Product430 | From One-Off Orders to Predictable Wholesale Sales, Case Study with Taylor Carroll, The Stray Shop
I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop. Before we dive in, I wanted to remind you…
Proof to Product429 | Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf
Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free…
Proof to Product428 | How She Added 200 New Stores in 2.5 Years with Lesa Muehlstein, Birdie Mae Designs
Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa…
Proof to Product427 | Nurturing Relationships with Key Accounts & Independent Retailers with Kate Murray, Quick Brown Fox Letterpress
One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share…
Proof to Product426 | Amazon is Listing Brands' Products Without Consent, Angie Chua, bobo design studio
You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for…
Proof to Product425 | How Doing Trade Shows Landed Her Artwork in Target & HomeGoods with Isabella Montano Ghazarians, Isabella MG
Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its…
Proof to Product424 | The Reality of Juggling Multiple Business Models with Stephanie Clarke, Dahlia Press
This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper. Stephanie has been on the show a few…
Proof to ProductWe're on winter break!
The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on…
Proof to Product423 | Indie Retail Update: Trends, Challenges & How Buyers Are Adapting with Jen Palacio, Tiny Turns Paperie
Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie. She's one of our…
Proof to Product422 | How Athletic Brewing Doubled Subscriptions — And How You Can Apply It with Katie Hunt
Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things…
Proof to Product421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora Wealth
On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my…
Proof to Product420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt
I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to…
Proof to Product419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt
One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one…
Proof to Product418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love
Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When…
Proof to Product417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt
Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between…
Proof to Product416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery
According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to…
Proof to Product415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt
I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies…
Proof to Product414 | Depth vs. Breadth: Finding the Right Focus in Your Business with Katie Hunt
I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these…
Proof to Product413 | Talking Economy, Tariffs, and Customer Retention [Inside Peek into LABs]
If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should…
Proof to Product412 | Your Wholesale Pitch Isn't The Problem with Katie Hunt
I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers…
Proof to Product411 | How To Get Better At Selling Your Products In-Person with Karen Sawyer-Meehan, Pier Six Press
Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with…
Proof to ProductHow Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to ProductUtilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to ProductHow to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information…
Proof to Product410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt
Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you? Or maybe you're a new listener of the podcast…
Proof to Product409 | Live from Shoppe Object with Paper Camp Alumni
I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who…
Proof to Product408 | Live from NY Now with Paper Camp Alumni
I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent…
Proof to Product407 | Alumni Spotlights: Before & After Paper Camp
We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our…
Proof to Product406 | From 0 to 60+ Stores Selling Watercolor Kits with Kate Talcott
I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all…
Proof to Product405 | I Just Got On Faire. Am I Supposed to be Pitching My Products? with Katie Hunt
Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation…
Proof to Product404 | 5 Things That Paper Camp Scholarship Winners Have in Common with Katie Hunt
It is that time again. We are now accepting Paper Camp scholarship applications. If you have wanted to attend our wholesale intensive coaching program, but you…
Proof to Product403 | Best Wholesale Pitching Practices with Two Shopkeepers, Victoria Venturi & Katie Wilson
One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about…
Proof to Product402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt
Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet…
Proof to Product401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island
Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley…
Proof to Product400 | Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt
Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's…
Proof to ProductWe're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so…
Proof to Product399 | A Peek Inside Paper Camp - Our Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris
When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps…
Proof to Product398 | How Do I Know If I'm Ready to Exhibit at a Wholesale Trade Show with Katie Hunt
It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale…
Proof to Product397 | How to Achieve More by Learning Less with Pat Flynn, Smart Passive Income
I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income. Pat is a father, a husband, a lifelong learner, and, honestly, one of…
Proof to Product396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation
This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and…
Proof to Product395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]
We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by…
Proof to Product394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]
I'm loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview…
Proof to Product393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt
Today's episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400…
Proof to Product392 | Revenue, Teams, Tariffs, and Trends: The State of the Product Industry in 2025 with Katie Hunt
Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are…
Proof to Product391 | Selling Your Excess Inventory with Melodie van der Baan, Max Retail
Do you have excess inventory that you have no idea how to move? On today's podcast, we have Melodie van der Baan, cofounder of Max Retail. It's a platform…
Proof to Product390 | How Trump's Tariffs Are Affecting Small Business Owners with Emily Ley, Simplified®
Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things…
Proof to Product389 | Communicating Price Increases to Your Retail and Wholesale Customers with Katie Hunt
With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in…
Proof to Product388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf
Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments…
Proof to Product387 | 2025 State of Product Industry Survey Now Accepting Submissions
It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our…
Proof to Product386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt
When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons? I get these questions and more…
Proof to Product385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co
It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic. A lot has changed…
Proof to Product384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR
When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be…