416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery
According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion.
That's a lot of money.
Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11 billion.
Why am I sharing these stats with you? Because Q4 is a critical sales season for product-based business owners and we want you to be prepared. Jessica Totillo Coster of eCommerce Badassery is…
The skinny
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