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434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co

This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products.

Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales.

A lot has changed since then, particularly with Pinterest rolling out more AI-driven tools and features.

In this episode, Heather breaks down what's actually new, what's just a rebrand, and what product-based businesses…

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