415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt
I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in.
Here's the thing: it's not your products that aren't a great fit for them, and you're not doing anything wrong.
It's that wholesale and retail are completely different business models, and they require different strategies, timelines, and messaging.
Today on the podcast, I'm breaking down the key differences between selling retail…
The skinny
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