423 | Indie Retail Update: Trends, Challenges & How Buyers Are Adapting with Jen Palacio, Tiny Turns Paperie
Today's episode is a look at what is going on with independent retail shops right now.
I sat down with my friend Jen from Tiny Turns Paperie. She's one of our Paper Camp speakers and a longtime advocate for small businesses.
We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs and other things that have impacted the way they do business.
We did get into some specifics about unpredictable buying patterns, last-minute shopping, the rise of treat yourself, and community-driven products.
We also talked about…
The skinny
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