426 | Amazon is Listing Brands' Products Without Consent, Angie Chua, bobo design studio

Proof to Product · Jan 20, 2026 · 28m

You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands.

Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell on Amazon. To find your products listed on Amazon when you did not choose to do so, that's a lot to swallow, right?

But it also creates a lot of logistical headaches. So as an example, items…