464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years.
She shares how customer feedback shaped her product format, her materials, her wholesale approach, and her newest line, and why she checks every instinct against the data before acting on it.
In this episode, you'll learn:
Why Chasing Paper sold wallpaper in panels instead of rolls from the start, so a customer with a small project could spend $60 instead of $250 and buy in at any budget
How…
The skinny
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