336 | Utilizing Abandoned Cart Emails to Drive Sales with Katie Hunt
Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale?
That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost annually due to abandoned carts.
That is a whole lot of money. And yet, only some independent product brands are utilizing abandoned cart follow-up emails to recapture some of these sales.
On today's episode, I'm answering a question from our recent…
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