361 | Creating Products That People Want to Buy with Biff Ulm, Nice Enough Stickers

Proof to Product · Sep 10, 2024 · 39m

I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at the time.

Biff and I had a lot to catch up on in this episode, but one thing that stood out was…