
366 | Is It Harder to Start or Scale a Business with Katie Hunt
Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning.
In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business.
During this episode, I dive into why it's easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
Today's…
The skinny
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