Shows / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
Lucas and Luna sit at a writer's desk, a vintage typewriter between them, and argue about the first line of a sales letter. They don't debate 'write better' platitudes. They pull up real campaigns: the 1985 Boardroom bulletins that ran for a decade, the long-form VSL that sold a $2,000 course with a 42% conversion rate, the direct-mail package that lifted response 18% by changing one headline word. Lucas, in his tweed blazer, traces the rhythm of a sentence aloud; Luna, in her burgundy…
Episodes
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive WritingHow a Single Hyphen Made Copy More Persuasive
In this episode of The Copywriting Podcast, Lucas and Luna explore the surprising power of the hyphen in persuasive writing. They dive into how a single hyphen…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Comma Made Copy More Persuasive
In this episode of The Copywriting Podcast, Lucas and Luna explore the surprising power of a single comma in sales copy. They dig into a classic…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Specific Date in Sales Copy
In this episode of The Copywriting Podcast, Lucas and Luna explore how a single, specific date can transform the persuasiveness of sales copy. Drawing on…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Word in a Subject Line
In Episode 169 of The Copywriting Podcast, Lucas and Luna explore how one tiny word—'because'—can supercharge your email subject lines and sales…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Em Dash Made This Headline Pull 38 Percent Better
In episode 168 of The Copywriting Podcast, Lucas and Luna dissect a single punctuation mark: the em dash. They trace its rise from a typesetter's…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Specific Number Made Copy Credible
In this episode of The Copywriting Podcast, Lucas and Luna explore a simple but powerful trick used by top direct-response writers: putting a specific…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Specific Number in Sales Copy
In this episode of The Copywriting Podcast, Lucas and Luna explore how inserting one precise, unexpected number into a headline or sales letter can…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Anachronism Made Copy Feel More Human
In this episode of The Copywriting Podcast, Lucas and Luna explore how a single anachronism — an old-fashioned word or phrase — can make sales copy feel more…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Detail Made Copy Feel More Human
In this episode of The Copywriting Podcast, Lucas and Luna explore how adding one tiny, human detail to sales copy can make it feel more authentic and…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Pronoun in Sales Copy
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore how a tiny word—'you' versus 'we'—can transform the…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Forgotten Word in Persuasion
In this episode of The Copywriting Podcast, Lucas and Luna explore the surprising impact of a single, often-overlooked word in persuasive writing…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Story Made a Product Launch Convert
In this episode, Lucas and Luna explore the power of narrative in copywriting, focusing on how a single story transformed a product launch. They dissect the…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Blank Space Made Copy More Persuasive
In this episode, Lucas and Luna explore a counterintuitive copywriting technique: using blank space to boost persuasion. They dive into a case study where a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Word Made Copy 64 Percent More Persuasive
In this episode of The Copywriting Podcast, hosts Lucas and Luna investigate a surprising finding from a classic direct-response study: replacing one word in a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Bold Claim in Headlines
In this episode of The Copywriting Podcast, hosts Lucas and Luna explore how making a single bold claim in a headline can dramatically increase response rates…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question in the P.S. Lifted Response Rates
In this episode, Lucas and Luna dive into a classic but often overlooked sales letter ingredient: the postscript. They explore how a simple question in the…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question in the Subject Line Lifted Open Rates
In this episode of The Copywriting Podcast, Lucas and Luna dig into a classic but often misunderstood tactic: using a question in the subject line. They…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question in the Subject Line Lifted Open Rates
In this episode, Lucas and Luna dig into the psychology behind a one-question subject line that lifted open rates by 68 percent in a B2B email campaign. They…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Unfinished Sentence Boosted Response
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore a counterintuitive copywriting technique: the unfinished sentence. They break…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a P.S. Doubled Response on a Sales Letter
In this episode of The Copywriting Podcast, Lucas and Luna dissect a classic sales letter technique that often goes overlooked: the postscript. They explore…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Blank Line Made Headlines More Persuasive
In this episode of The Copywriting Podcast, Lucas and Luna explore a subtle but powerful technique: the strategic use of blank lines in sales letters and…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The One-Word Permission That Lifts Response Rates
Why does adding a single word like 'free' to a call-to-action sometimes double response rates, while the same word flops in a headline? In this…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
Why a Two-Letter Word Made Copy 64 Percent More Persuasive
In this milestone 150th episode of The Copywriting Podcast, Lucas and Luna dig into a subtle but powerful shift in persuasive writing: swapping 'you'…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Comma Made a Sales Letter More Credible
This episode of The Copywriting Podcast drills into one tiny punctuation mark: the comma. Lucas and Luna explore how a strategically placed comma in a headline…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Curious Question in Headlines
In this episode of The Copywriting Podcast, Lucas and Luna explore how a single curious question in a headline can dramatically lift response rates. They…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Word Made a Headline Work Twice
In this episode of The Copywriting Podcast, Lucas and Luna explore the subtle power of the word 'because' in headline writing. They dissect a classic…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Word Made a Guarantee More Credible
In episode 146 of The Copywriting Podcast, Lucas and Luna explore a subtle but powerful copywriting technique: how a single word — 'because' — can…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Deadline Lifted Response by 42 Percent
In this episode, Lucas and Luna dissect a classic direct-mail test that proved the power of a specific, concrete deadline. They explore a 2008 nonprofit appeal…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Analogy Made a Technical Product Click
In this episode, Lucas and Luna examine how a B2B data analytics company replaced a jargon-heavy headline with a simple analogy—'Like a Real Estate Agent…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Metaphor Lifted Response by 52 Percent
A look at how a direct mail piece for a financial newsletter used the metaphor of a jungle and a machete to turn abstract stock-picking into a vivid image. The…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Sensory Word Made Copy 53 Percent More Persuasive
In this episode of The Copywriting Podcast, Lucas and Luna dive into a surprising A/B test that lifted response by 53 percent with just one sensory word swap…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Typo Boosted Response by 27 Percent
In this episode, Lucas and Luna examine a surprising A/B test from Marketing Experiments where a headline with a deliberate typo outperformed the correct…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How Negative Headlines Outperform Positive Ones
Lucas and Luna dive into a counterintuitive copywriting truth: negative headlines often beat positive ones. They analyze a 2024 split test where a financial…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Conversational Tone Lifted Response 27 Percent
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore the surprising power of writing like you speak. They break down a clean A/B…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How the Rule of Three Lifted Response 31 Percent
Why do three bullet points often beat seven? In this episode, Lucas and Luna dive into a classic A/B test from a financial newsletter: the control listed seven…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Surprising Statistic Lifted Response 79 Percent
In this episode, Lucas and Luna dissect a Mother's Day email campaign for a DTC jewellery brand that used a single surprising statistic in the subject…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Word Lifted Compliance by 93 Percent
In 1978, psychologist Ellen Langer conducted a famous experiment at a library copy machine. She found that adding the word 'because' to a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question Mark Lifted Response by 34 Percent
In 1926, a mail-order ad for a writing course tested two headlines: a statement and a question. The question version—'Do You Make These Mistakes in…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Specific Number Boosted Conversion by 40 Percent
In this episode of The Copywriting Podcast, Lucas and Luna dive into the surprising power of specific numbers in headlines and copy. Using a landmark…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. Outperformed Five Rewritten Headlines
In this episode, Lucas and Luna dissect a classic direct-mail test from 1950s Chicago: a fundraising letter where a simple handwritten 'P.S. — I almost…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. Outperformed Five Rewritten Headlines
Lucas and Luna dig into one of direct mail's most surprising findings: a simple handwritten postscript—not a headline rewrite—lifted response by 217…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Font Choice Made Readers Trust an Email
Lucas and Luna dissect a 2024 B2B SaaS email split-test that lifted click-through rates by 63 percent by switching from a sans-serif to a serif font in the…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Underlined Phrase Lifted Response by 87 Percent
In this episode of The Copywriting Podcast, Lucas and Luna dissect a 1984 direct-mail letter from Boardroom Inc. that used a single underlined phrase to…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Five-Word Body Copy Changed a Billion-Dollar Ad
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore a landmark copywriting case from the early 2000s: how a single five-word…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The One Paragraph That Made a Billion-Dollar Guarantee Work
In this episode of The Copywriting Podcast, Lucas and Luna break down one of the most powerful yet overlooked copy elements: the guarantee paragraph. They…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Personal Story Lifted Response by 94 Percent
Lucas and Luna unpack a remarkable 1992 direct-mail test by the American Red Cross. A standard appeal brought in $18,000. The test version — replacing the…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Word Shifted a Billion-Dollar Value Proposition
In this episode of The Copywriting Podcast, Lucas and Luna dissect how one word — swapping 'get' for 'achieve' — transformed a struggling…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Underlined Sentence Increased Response by 327 Percent
In this episode of The Copywriting Podcast, Lucas and Luna dive into a classic direct-mail case study from the 1980s where a single underlined sentence inside…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Three-Word Promise Made a Billion-Dollar Brand
In this episode of The Copywriting Podcast, Lucas and Luna dissect the power of a three-word promise — 'You're covered forever' — that turned a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Sentence Changed a Billion-Dollar Headline
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna dive into the psychology of the 'single sentence' rewrite that boosted…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Underline Lifted Response by 423 Percent
Lucas and Luna dig into the most powerful underline in advertising history: the story behind a single line under one word that multiplied a direct mail…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Word Made a Headline 3X More Persuasive
In this episode, Lucas and Luna break down a real-world A/B test from a mid-tier SaaS company that lifted headline click-through rates by 200 percent by…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Comma Changed a Billion-Dollar Headline
In this episode, Lucas and Luna dissect a 1963 direct mail test by Claude Hopkins that hinged on a single comma. They trace how that punctuation mark shifted…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Sentence Rewrite Lifted Response 68 Percent
In this episode, Lucas and Luna explore a 2019 case study from a B2B software company that rewrote a single sentence in their sales letter — changing 'Our…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Nine-Word Guarantee Lifted Response 74 Percent
In this episode, Lucas and Luna dig into a 1963 direct mail test that transformed a simple nine-word money-back guarantee into a 74 percent response lift for a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Bold Typeface Lifted Response by 47 Percent
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore a surprising 1980s test where changing a single element — the typeface in a…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Dash Replaced a Comma and Tripled Response
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna examine a 1963 fundraising letter from the American Cancer Society where a simple…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Double Space Lifted Donations by 58 Percent
In this episode, Lucas and Luna dive into one of the most surprising copywriting tests ever run: a fundraising letter that changed nothing except adding an…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Underline Lifted Response by 423 Percent
Lucas and Luna dissect one of the most jaw-dropping copywriting tests ever run: a direct mail fundraising letter where changing one word from regular type to…
- The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One P.S. Tripled a Fundraising Campaign
In this episode of The Copywriting Podcast, Lucas and Luna explore a deceptively simple yet devastatingly effective copy technique: the postscript. They break…