Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Conversational Tone Lifted Response 27 Percent
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore the surprising power of writing like you speak. They break down a clean A/B test from a B2B SaaS company: a formal, third-person email versus a conversational version with contractions and 'you' references. The conversational version lifted click-through rates by 27 percent. Lucas explains the psychology behind the lift — cognitive fluency, reduced resistance, and increased trust — and shares practical tips for making your own copy sound more human. Luna asks about contexts where formal tone still works…
The skinny
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