Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. Outperformed Five Rewritten Headlines
Lucas and Luna dig into one of direct mail's most surprising findings: a simple handwritten postscript—not a headline rewrite—lifted response by 217 percent for a B2B software company. They break down why the P.S. works physiologically (recency effect, fear of missing closure) and how to write one that feels natural, not forced. Plus: the exact four-sentence structure that doubled click-through in a 2025 email test. If you've ever agonized over a headline while ignoring the last thing your reader sees, this episode is your shortcut.
#Copywriting #DirectMail #Persuasion…
The skinny
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