Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a P.S. Doubled Response on a Sales Letter
In this episode of The Copywriting Podcast, Lucas and Luna dissect a classic sales letter technique that often goes overlooked: the postscript. They explore why the P.S. is one of the most-read parts of any sales letter, backed by a study showing that 79 percent of readers who opened a mailing read the P.S. before the body. They break down the four key functions of a powerful P.S., from restating the offer to adding a final nudge, and share a real-world example where a single P.S. doubled response rates for a financial newsletter. Along the way, they touch on the psychology of recency and…
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