Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Specific Number Made Copy Credible
In this episode of The Copywriting Podcast, Lucas and Luna explore a simple but powerful trick used by top direct-response writers: putting a specific, believable number into your copy. They break down why '87 percent of users' beats 'most users', how an exact figure like '3.7 hours saved per week' does more work than a vague claim, and where to deploy specific numbers without tripping over legal or ethical lines. Using examples from a real SaaS landing page and a classic print ad, they show how specificity builds trust and lifts response rates—without needing to…
The skinny
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