Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Word Made a Headline 3X More Persuasive
In this episode, Lucas and Luna break down a real-world A/B test from a mid-tier SaaS company that lifted headline click-through rates by 200 percent by changing just one word: swapping 'get' for 'discover.' They walk through the psychology — why passive verbs feel like a chore, why 'discover' taps into curiosity and self-directed learning — and trace it back to Claude Hopkins' 1920s book 'Scientific Advertising.' They also explore how this applies beyond headlines: to call-to-action buttons, subject lines, and even elevator pitches. The hosts…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.