Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
The Power of a Single Word in a Subject Line
In Episode 169 of The Copywriting Podcast, Lucas and Luna explore how one tiny word—'because'—can supercharge your email subject lines and sales copy. They break down the psychology of the because-heuristic, cite a famous study from Harvard, and share real-world tests from a small e-commerce brand that lifted open rates by 22 percent. They also caution against overusing the trick, so it doesn't lose its punch. If you've ever wondered why some subject lines make you click, this episode gives you a simple, evidence-backed tactic you can use today.
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The skinny
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