Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question Mark Lifted Response by 34 Percent
In 1926, a mail-order ad for a writing course tested two headlines: a statement and a question. The question version—'Do You Make These Mistakes in English?'—lifted response by 34 percent and ran unchanged for decades. In this episode, Lucas and Luna break down the psychology behind question marks in copy, from the classic Sherwin Cody campaign to modern email subject lines. They explore why questions trigger curiosity, force mental engagement, and lower resistance. Plus, a practical framework for testing question headlines in your own marketing.
#Copywriting #DirectMail…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.